CELSIUS Inc.
Industry Leading Energy Drink | AdAge Hottest Brand of 2022
Sept. 2021 - January 2023
Social Media Marketing Intern
Responsibilities
Research, create and execute new strategy for Instagram stories to drive greater engagement
Plan and execute on-trend video content as a key part of the strategy to build a branded TikTok channel
Engage 1.5M+ followers on Instagram, TikTok, Facebook and Twitter through direct messaging and replies to comments
Assist on influencer campaigns
Results
Helped grow TikTok followers from 77K to 1M+ in under 1 year
Increased engagement on Instagram stories by 130%
Increased IG story completion rate by 90%
Increased IG story reach and impressions by 33%
Decreased IG story exit rate by 13%
Skills
Canva | Tribe | Social Ladder | Dash Hudson | Instagram | Facebook | Twitter | Microsoft Office |
Creativity | Brand Image | Strategic Planning | Market Analysis | Trend Identification | Problem Solving
Portfolio
Planned and executed highly engaging content driving large gains in followers and engagement
August 2022 - January 2023
Campus Representative
Responsibilities
Promote CELSIUS on campus
Plan and execute on brand events
Host weekly sampling
Support sales in local stores
Attended 3 day marketing conference | August 2022
Results
Achieve 350+ new cans in hands on campus every month
Execute 1 event per month with with 150+ individuals
Create and host event with 500+ people per quarter
Aid sales team with demos and generate leads
Skills
Network Ninja | Sales | Microsoft Office | Strategic Planning |
Enthusiasm | Creativity | Event Planning | Budgeting | Dependability
