THE UNIVERSITY
OF WASHINGTON

University of Washington

Entrepreneurial Marketing

Achieved highest grade in class and asked by professor to be her Teaching Assistant. Led a team of peers in development of strategic marketing plan for a local startup called CrewEffect. Conducted qualitative and quantitative research on team building trends in business. Presented plan to client for their market launch with recommended strategy consisting of: positioning statement, target segment, SWOT/ 6 C's analysis and TAM/SAM/SOM pricing breakdown. Founder agreed with full assessment and started implementing suggestions immediately.

Consumer
Marketing

Led team effort to develop social media strategy for a local small business based on deep qualitative and quantitative research into consumer motivations and behaviors. Earned highest grade for final project with detailed consumer behavior analysis and reccomendations.

Business
Communications

Achieved highest grade in class and asked by professor to be his Teaching Assistant. Generated highly effective written, oral and interpersonal business communication individually and in teams. Created strategic reports, professional emails, elevator pitchs and persuasive presentations.

Marketing 
Concepts

Consumer Behavior | Segmentation Analysis | Buying Journey | Positioning | Brand Messaging & Identity

Finance

Cash Flows | Product Valuation | Risk & Return | Stocks & Bonds | Investment Decisions | TVM

Accounting

Budgeting | Financial Statements | Cash Flows | Balance Sheets

Statistics

Distribution & Measures Of Variability | Probability Distributions | Confidence Intervals | Regression

Micro & Macro 
Economics

Supply & Demand | Government Interventions | Consumer & Producer Behavior | Fiscal Policy

Customer Analytics Marketing

Gained a comprehensive understanding of foundational customer research methods and how they can be used to improve marketing mangers’ decision making. Hands on experience defining a research goal, creating an effective measurement instrument, and rigorously analyzing the resulting information for a real company.

Sales Force
Management

Learned and practiced advanced level selling strategies in a real world setting, sales force management skills, and sales technology software including CRM.

Managerial
Economics

Using a micro-economic way of thinking, learned to approach issues in business. Topics covered included: supply and demand analysis, consumer theory, firm behavior in competitive and imperfectly competitive markets, product pricing and strategic behavior using game theory and
asymmetric information. 

Strategic
Management

Course preparing students for Strategy Case competition with weekly case studies and analysis helping students: develop an understanding of why industries and firms differ in their performance, use frameworks, think strategically to understand a firms short term and long term activities, develop teamwork and leadership skills. Placed 2nd/50 teams in Foster Strategy Case Competition.